Asian middle classes’ thirst for bottled water will pull trigger on an Eastern blue gold rush
The relentless rise of Asia’s middle classes is poised to create an explosion in the global market for bottled water that will see the world consuming more than 280 billion litres annually by 2012.
According to sustainability analysts, bottled water will establish a permanent presence on dining tables in emerging markets despite abrupt reversals in the US and Western Europe, where recessionary thriftiness and environmental concerns have begun to bite. Source